The Essential Science of Centricity in Marketing & Sales with Sean Doyle

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The Essential Science of Centricity in Marketing & Sales with Sean Doyle

This episode is shareable because it is practical, insightful and surprising.

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Episode Key Takeaway—

It’s not about you. It’s about them. Focus on your buyer and let that be the center, guiding your marketing and sales. Marketing and Sales can be predictable and scientific. It doesn’t have to be “blue-sky creative” based on a hope and a prayer.

To Read—

A River Runs Through It:

To Watch—

Leading with Lollipops:

To Listen—

—To Learn—

We all have Agency — the capacity, condition, or state of acting or of exerting power.

We forget this too often.

About Sean

Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue.

Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers.


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