Inside the World of Data-Driven Marketing with Tom Webster

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Shareable Guest Club
Inside the World of Data-Driven Marketing with Tom Webster
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This week, we’re sitting down with Tom Webster. And we’re talking…wait for it…NUMBERS. We all know-we are living in a data filled world. It’s everywhere, and the truth is, we can truly learn a lot from it. Tom is a professional at this precisely. He has nearly 20 years of experience researching consumer usage of technology, new media, and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest-running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. Take a listen below, let us know what you think!

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