In this episode we talk with the SmallBizLady, Melinda Emerson. Melinda is a small business expert, author, speaker, blogger and content creator (among many other things).
From an early age, Melinda knew she wanted to be a journalist. After she earned her undergraduate degree in journalism and worked in television production, Melinda took many opportunities that helped her evolve into the SmallBizLady she is today.
We discuss how knowing your customer, and loyalty in a constantly changing economic landscape is important more than ever, for the survival of small businesses today.
Melinda’s energy and enthusiasm for helping small businesses succeed is infectious and her understanding of the nature of small business development in times of change are something we can all learn from.
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